Cadillac.
VR Showroom
A room-scale VR experience, built for Vive, featuring fully customizable and explorable Cadillac vehicles via a controller anchored, compact 3D UI system. Setup in Cadillac’s dealership and boutique locations internationally.
Attributed for assisting in the successful sale of vehicles that were otherwise unavailable to view in person.
Skills.
3D UI Design
3D Texturing UI
3D Environment Visual Design
Tools.
Adobe Photoshop
Unity
Concept to Creation Video.
See the Concept to Creation video featuring insights from the creative team and feedback from the client.
Simple Navigation.
Concerned with the already sensory-dense experience of VR, we devised a compact, minimalist configurator affixed to the controller which required only the touchpad to navigate and majorly avoided branched or commit-based browsing. This also provided a natural way to ideally position and stow the menu.
Effortless Detail.
Seeking to use less buttons and less committal browsing methods, I proposed a gyroscope based solution for accessing an option’s details. Guided via tutorial, the user need only turn the controller to its side to reveal details on the focused option. We fine tuned this gesture control to trigger only on clearly demonstrated intent.
The Glass Challenge.
To meet client’s desire for a UI made of realistic glass despite hardware limitations preventing the reproduction of glass’s typical light bending quality, I devised and 3D textured an illuminated glass approach. Glass permeated with light allows little else to pass through. This aesthetic solution bypassed the hardware limitations and improved legibility of the UI’s content.
Environment Refinement.
Created mockups for environment texture and lighting client approval and ultimately visual direction for the 3D team.
Retouched spherical panoramic visual asset for the environment skybox.
